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~person:"Ben-Ami, Michael"
~source:"econis"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Organizational behaviour"
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Consumer behaviour
Konsumentenverhalten
Organizational behaviour
External efficacy
1
Fear appeals
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General self-efficacy
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Negative framing
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Personality psychology
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Ben-Ami, Michael
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European journal of marketing : EJM
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ECONIS (ZBW)
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Boosting consumers' self-efficacy by repositioning the self
Ben-Ami, Michael
;
Hornik, Jacob
;
Eden, Dov
;
Kaplan, Oren
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 1914-1938
Persistent link: https://www.econbiz.de/10010461831
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