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~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Kumari, Archana"
~person:"Moog, Petra"
~person:"Moore, Christopher"
~person:"Pehlivan, Ekin"
~person:"Stanforth, Nancy"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Search: subject:"Fashion"
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Luxury marketing
Luxusgüter
Segmentation
Store brand
Umweltbewusstsein
United States
Fashion
15
Mode
15
Consumer behaviour
13
Konsumentenverhalten
13
Textile distribution
9
Textilhandel
9
Brand management
6
Luxury goods
6
Markenführung
6
China
5
International market entry
4
Internationaler Markteintritt
4
Marketing management
4
Marketingmanagement
4
Bekleidungsindustrie
3
Clothing industry
3
Einzelhandel
3
Retail trade
3
Brand
2
Brand image
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Handelsmarke
2
International retailing
2
Luxury branding
2
Markenartikel
2
Markenimage
2
Multinationales Unternehmen
2
Nachhaltigkeit
2
Strategic management
2
Strategisches Management
2
Sustainability
2
Transnational corporation
2
Auslandsinvestition
1
Befragung
1
Brand communication
1
Brand luxury
1
Co-creation
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Bendoni, Wendy K.
Faria, Amy A.
Herstein, Ram
Hughes, Mine Üçok
Kang, Jiyun
Kumari, Archana
Moog, Petra
Moore, Christopher
Pehlivan, Ekin
Stanforth, Nancy
Ko, Eunju
13
Choi, Tsan-Ming
9
Ozuem, Wilson
9
Henninger, Claudia E.
7
McColl, Julie
7
Jain, Sheetal
6
Moore, Christopher M.
6
Ryding, Daniella
6
Shen, Bin
6
Blazquez Cano, Marta
5
Amatulli, Cesare
4
Azemi, Yllka
4
Bai, Huifeng
4
Johnson, Kim K. P.
4
Karaosman, Hakan
4
Kim, Minjeong
4
Loureiro, Sandra Maria Correia
4
MacGregor Pelikánová, Radka
4
Mishra, Sita
4
Perry, Patsy
4
Phau, Ian
4
Ranfagni, Silvia
4
Seo, Yuri
4
Arrigo, Elisa
3
Cedrola, Elena
3
Cervellon, Marie-Cécile
3
Cho, Eunjoo
3
Das, Manish
3
Faraoni, Monica
3
Guercini, Simone
3
Ha-Brookshire, Jung E.
3
Kim, Hye-yŏng
3
Lo, Chris K. Y.
3
Massi, Marta
3
Prandelli, Emanuela
3
Seock, Yoo-kyoung
3
Song, Sanga
3
Turrini, Alex
3
Yu, Hong
3
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The journal of product & brand management
3
Business strategy and the environment
1
European retail research
1
International journal of retail & distribution management
1
International marketing review
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
10
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1
Do fast
fashion
sustainable business strategies influence attitude, awareness and behaviours of female consumers?
Hageman, Eva
;
Kumar, Vikas
;
Linh Nguyen Khanh Duong
; …
- In:
Business strategy and the environment
33
(
2024
)
2
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10014467387
Saved in:
2
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
3
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury
fashion
market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
4
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
5
To (or not to) label products as artisanal : effect of
fashion
involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
6
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
7
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
8
Creating, developing and managing the dimensions of the own brand : a study of UK
fashion
retailing
McColl, Julie
;
Moore, Christopher
- In:
European retail research
25
(
2011
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10009404791
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
Hedonic and utilitarian shopping motivations of
fashion
leadership
Kang, Jiyun
;
Park-Poaps, Haesun
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 312-328
Persistent link: https://www.econbiz.de/10003985993
Saved in:
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