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~person:"Bendoni, Wendy K."
~person:"Faria, Amy A."
~person:"Herstein, Ram"
~person:"Hughes, Mine Üçok"
~person:"Kang, Jiyun"
~person:"Moog, Petra"
~subject:"Brand"
~subject:"Co-creation"
~subject:"Luxury marketing"
~subject:"Luxusgüter"
~subject:"Segmentation"
~subject:"Store brand"
~subject:"Umweltbewusstsein"
~subject:"United States"
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Brand
Co-creation
Luxury marketing
Luxusgüter
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Consumer behaviour
9
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9
Fashion
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Bendoni, Wendy K.
Faria, Amy A.
Herstein, Ram
Hughes, Mine Üçok
Kang, Jiyun
Moog, Petra
Ko, Eunju
14
Choi, Tsan-Ming
10
Ozuem, Wilson
10
Henninger, Claudia E.
7
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7
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Moore, Christopher M.
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4
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Seo, Yuri
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The journal of product & brand management
2
Journal of fashion marketing and management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
An experiment on non-luxury
fashion
counterfeit purchase : the effects of brand reputation,
fashion
attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
2
Private and national brand consumers' images of
fashion
stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
3
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
4
Hedonic and utilitarian shopping motivations of
fashion
leadership
Kang, Jiyun
;
Park-Poaps, Haesun
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 312-328
Persistent link: https://www.econbiz.de/10003985993
Saved in:
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