Herstein, Ram; Gilboa, Shaked; Gamliel, Eyal - In: Journal of Product & Brand Management 22 (2013) 5/6, pp. 331-341
fashion brands. The study examines two issues: do private brand consumers differ from national brand consumers in their … perception of the attributes they value in their store image? And, do fashion consumers in general differ in their perception of … found to have greater brand loyalty. Practical implications – Different marketing strategies are offered to each fashion …