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~person:"Benet-Martínez, Verónica"
~person:"Greenbaum, Arthur J."
~subject:"USA"
~type_genre:"Book section"
~type_genre:"Reprint"
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Consumption symbols as carriers of culture : a study of Japanese and Spanish brand personality constructs
Aaker, Jennifer
;
Benet-Martínez, Verónica
;
Garolera, Jordi
-
2009
Persistent link: https://www.econbiz.de/10003785277
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Factors involved in determining whether or not to request a jury trial in a trademark-unfair competition case
Greenbaum, Arthur J.
- In:
Trademark litigation : pragmatic tactics and techniques …
,
(pp. 121-151)
.
1984
Persistent link: https://www.econbiz.de/10001307231
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