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~person:"Bengtsson, Anders"
~person:"Gries, Rainer"
~subject:"Consumer behaviour"
~subject:"Economic history"
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Search: subject_exact:"Kulturgeschichte"
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Consumer behaviour
Economic history
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Kulturgeschichte
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Brand management
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China
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Bengtsson, Anders
Gries, Rainer
Stobart, Jon
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Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Selling modernity : advertising in twentieth-century Germany
1
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ECONIS (ZBW)
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A brief history of branding in China
Eckhardt, Giana M.
;
Bengtsson, Anders
- In:
Journal of macromarketing : examining the interactions …
30
(
2010
)
3
,
pp. 210-221
Persistent link: https://www.econbiz.de/10008650958
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2
"Serve yourself!" : the history and theory of self-service in West and East Germany
Gries, Rainer
- In:
Selling modernity : advertising in twentieth-century Germany
,
(pp. 307-327)
.
2007
Persistent link: https://www.econbiz.de/10003604069
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