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~person:"Benkenstein, Martin"
~person:"Bruhn, Manfred"
~person:"Gronover, Sandra Christine"
~subject:"Marketingmanagement"
~subject:"Vertriebsweg"
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Vertriebsweg
Bank marketing
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6
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6
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4
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Benkenstein, Martin
Bruhn, Manfred
Gronover, Sandra Christine
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3
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3
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3
Reichel, Denis
3
Schöning, Stephan
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Electronic Services
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Management Handbuch eBanking
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ECONIS (ZBW)
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1
The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
Saved in:
2
Multi-Channel-Management : Konzepte, Techniken und Fallbeispiele aus dem Retailbereich der Finanzdienstleistungsbranche
Gronover, Sandra Christine
-
2003
Persistent link: https://www.econbiz.de/10001834512
Saved in:
3
Elektronische versus traditionelle Distributionswege für Bankdienstleistungen - konzeptionelle Grundlagen und empirische Analysen anhand von Kundenpräferenzen
Benkenstein, Martin
;
Holtz, Michael
;
Stuhldreier, Uwe
- In:
Electronic Services
,
(pp. 669-691)
.
2002
Persistent link: https://www.econbiz.de/10001652849
Saved in:
4
Segmentierung im Privatkundengeschäft als Konsequenz des Multi Channel Banking
Benkenstein, Martin
;
Stuhldreier, Uwe
- In:
Management Handbuch eBanking
,
(pp. 75-88)
.
2001
Persistent link: https://www.econbiz.de/10001642532
Saved in:
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