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~person:"Benkenstein, Martin"
~person:"Ceyp, Michael H."
~person:"Gierl, Heribert"
~person:"Winkelmann, Peter"
~subject:"Kaufverhalten"
~type_genre:"Bibliografie enthalten"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Kommunikationspolitik im Marketing"
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Kaufverhalten
Marketing management
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Marketingmanagement
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Theorie
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Theory
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Deutschland
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Germany
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Marketing
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Betriebswirtschaftslehre
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Business economics
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Umweltmanagement
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Vertikales Marketing
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Vertrieb
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Vertriebsweg
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1985-1986
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Competition
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Consumer behaviour
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Konsumentenverhalten
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Lebensstandard
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Market research
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Marktforschung
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Physical distribution
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Preismanagement
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Benkenstein, Martin
Ceyp, Michael H.
Gierl, Heribert
Winkelmann, Peter
Rudolph, Katja
2
Eichler, Hans-Volker
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Enders, Andreas
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Gutsche, Jens
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Hüser, Annette
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Kirchgeorg, Manfred
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Röhle, Matthias
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Wienke, Reinhard
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Schriften zum Marketing
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ECONIS (ZBW)
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Eine Erklärung der Preislagenwahl bei Konsumgütern
Gierl, Heribert
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1992
Persistent link: https://www.econbiz.de/10012879383
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