//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Benkenstein, Martin"
~subject:"Competitive strategy"
~subject:"Theorie"
~type_genre:"Book section"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kommunikationspolitik im Marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Competitive strategy
Theorie
Controlling
1
Erfolgsfaktor
1
Management control
1
Marketing management
1
Marketingmanagement
1
PIMS
1
Profit Impact of Marketing Strategies
1
Success factor
1
Theory
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Book section
Bibliografie enthalten
4
Bibliography included
4
Lehrbuch
3
Textbook
3
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatz im Buch
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
German
1
Author
All
Benkenstein, Martin
Meffert, Heribert
7
Kirchgeorg, Manfred
6
Ahlert, Dieter
4
Homburg, Christian
4
Meissner, Hans Günther
4
Steffenhagen, Hartwig
4
Berndt, Ralph
3
Diller, Hermann
3
Gaul, Wolfgang
3
Günter, Bernd
3
Varadarajan, P. Rajan
3
Backhaus, Klaus
2
Baier, Daniel
2
Decker, Reinhold
2
Funck, Dirk
2
Hoppe, Karl-Heinz
2
Huchzermeier, Arnd
2
Hünerberg, Reinhard
2
Jain, Subhash C.
2
Kaapke, Andreas
2
Kleinaltenkamp, Michael
2
Koppelmann, Udo
2
Köhler, Richard
2
Kühn, Richard
2
Liebl, Franz
2
Röhle, Matthias
2
Stauss, Bernd
2
Steger, Ulrich
2
Steinbach, Ralf F.
2
Trommsdorff, Volker
2
Töpfer, Armin
2
Werner, Harald
2
Wiedmann, Klaus-Peter
2
Yadav, Manjit S.
2
Acquaah, Moses
1
Agarwal, Sanjeev
1
Allenby, Greg M.
1
Alvermann, Anke
1
Ambrosi, Klaus
1
Amoako-Gyampah, Kwasi
1
more ...
less ...
Published in...
All
Trendberichte zum Controlling : Festschrift für Heinz Lothar Grob
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impulse der Erfolgsfaktorenforschung für das Marketingcontrolling
Benkenstein, Martin
;
Holtz, Michael
- In:
Trendberichte zum Controlling : Festschrift für Heinz …
,
(pp. 413-436)
.
2004
Persistent link: https://www.econbiz.de/10001926331
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->