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~person:"Benkenstein, Martin"
~subject:"Internationaler Markteintritt"
~type_genre:"Bibliografie enthalten"
~type_genre:"Lehrbuch"
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Internationaler Markteintritt
Theorie
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Deutschland
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Germany
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Wettbewerbsstrategie
5
Competitive strategy
4
Marketing management
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Marketingmanagement
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Marketing
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Beziehungsmarketing
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Dienstleistung
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Dienstleistungsqualität
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Benkenstein, Martin
Backhaus, Klaus
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Voeth, Markus
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Büschken, Joachim
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Cavusgil, S. Tamer
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Knight, Gary A.
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Riesenberger, John R.
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Gabler-Edition Wissenschaft / Marketing und Innovationsmanagement
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Internationalisierungsstrategien im Messewesen
Stoeck, Norbert
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1999
Persistent link: https://www.econbiz.de/10000682591
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