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~person:"Benlian, Alexander"
~subject:"Agentenbasierte Modellierung"
~subject:"E-commerce"
~subject:"Online promotional campaigns"
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Agentenbasierte Modellierung
E-commerce
Online promotional campaigns
Personalization
5
Personalisierung
4
Online retailing
3
Online-Handel
3
Consumer behaviour
2
Electronic Commerce
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Viral marketing
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Virales Marketing
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Asymmetric information
1
Asymmetrische Information
1
Attribute weights
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Business model
1
Confidence
1
Configuration system
1
Consumer gratitude
1
Crowdfunding
1
Decision support
1
Digital platform
1
Digitale Plattform
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Einzelhandel
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Experiment
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Geschäftsmodell
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Innovation adoption
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Innovationsakzeptanz
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Kaufentscheidung
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Management information system
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Management-Informationssystem
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Offer value
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Personality psychology
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Personality trait
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Persönlichkeitsmerkmal
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Benlian, Alexander
Adomavicius, Gediminas
5
Benbasat, Izak
5
Bauknecht, Kurt
4
Chen, Jianqing
4
Hosanagar, Kartik
4
Raghunathan, Srinivasan
4
Aggarwal, Rohit
3
Fletcher, Amelia
3
Huemer, Christian
3
Ketter, Wolfgang
3
Lee, Dokyun
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Midha, Vishal
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Ormosi, Peter L.
3
Savani, Rahul
3
Sironi, Paolo
3
Sullivan, Nicholas
3
Zhang, Jingjing
3
Adrian, Benjamin
2
Aljukhadar, Muhammad
2
Bala, Pradip Kumar
2
Bandulet, Martin
2
Bockstedt, Jesse C.
2
Castellini, Jacopo
2
Curley, Shawn P.
2
Deng, Weiwei
2
Furner, Christopher P.
2
Ghiasi, Bita
2
Ghoshal, Abhijeet
2
Groenen, Patrick J. F.
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Gupta, Alok
2
Handayani, Nurullita Tri
2
Kagie, Martijn
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Kaptein, Maurits
2
Kim, Henry M.
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Kumar, Anuj
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König, Stefan
2
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European journal of operational research : EJOR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of management information systems : JMIS
1
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ECONIS (ZBW)
3
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A configuration-based recommender system for supporting e-commerce decisions
Scholz, Michael
;
Dorner, Verena
;
Schryen, Guido
; …
- In:
European journal of operational research : EJOR
259
(
2017
)
1
,
pp. 205-215
Persistent link: https://www.econbiz.de/10011644915
Saved in:
2
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
3
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
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