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~person:"Benlian, Alexander"
~subject:"Online-Marketing"
~subject:"Unternehmen"
~subject:"Virales Marketing"
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Benlian, Alexander
Fink, Klaus-J.
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Nudges as conversion funnel enhancers in digital business models
Koch, Oliver Francis
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2017
Persistent link: https://www.econbiz.de/10011654125
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