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~person:"Benmiled-Cherif, Héla"
~person:"Kamboj, Shampy"
~subject:"Customer integration"
~subject:"Relationship marketing"
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Customer integration
Relationship marketing
Social Web
11
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11
Beziehungsmarketing
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7
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7
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7
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6
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6
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Benmiled-Cherif, Héla
Kamboj, Shampy
Harrigan, Paul
14
Füller, Johann
12
Agnihotri, Raj
11
Loureiro, Sandra Maria Correia
11
Brem, Alexander
10
Hajli, Nick
10
Hollebeek, Linda D.
10
Itani, Omar S.
9
Ahuja, Vandana
8
Leimeister, Jan Marco
7
Möhlenbruch, Dirk
7
Ozuem, Wilson
7
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6
Alt, Rainer
6
Bernoff, Josh
6
Bilgram, Volker
6
Constantinides, Efthymios
6
Dholakia, Utpal M.
6
Dölling, Steffen
6
Karjaluoto, Heikki
6
Malthouse, Edward C.
6
Rahman, Zillur
6
Rita, Paulo
6
Soutar, Geoffrey N.
6
Theobald, Elke
6
Veloutsou, Cleopatra
6
Bartl, Michael
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
5
Fernandes, Teresa
5
Haenlein, Michael
5
Herstatt, Cornelius
5
Kim, Juran
5
Kumar, Vikas
5
Luoma-aho, Vilma
5
Nambisan, Satish
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Entrepreneurial challenges in the 21st century : creating stakeholder value co-creation
1
International journal of consumer studies
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
Journal for international business and entrepreneurship development
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Journal of global marketing
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Qualitative market research : an international journal
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World review of entrepreneurship, management and sustainable development
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ECONIS (ZBW)
10
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1
Dark side of consumer-brand relationships : a brand hate perspective in anti-brand social media communities
Kamboj, Shampy
;
Sharma, Manika
- In:
Journal of global marketing
36
(
2023
)
4
,
pp. 245-267
Persistent link: https://www.econbiz.de/10014390285
Saved in:
2
Customer participation in service innovation using SNS smartphone apps : an investigation of the Indian hotel service industry
Sarmah, Bijoylaxmi
;
Shukla, Yupal
;
Chatterjee, Ravi
; …
- In:
International journal of emerging markets
18
(
2023
)
9
,
pp. 2971-2992
Persistent link: https://www.econbiz.de/10014451774
Saved in:
3
Social media adoption behaviour : consumer innovativeness and participation intention
Kamboj, Shampy
;
Sharma, Manika
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 523-544
Persistent link: https://www.econbiz.de/10014250591
Saved in:
4
Impact of social media and customer-centric technology on performance outcomes : the mediating role of social CRM capabilities
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of electronic marketing and …
9
(
2018
)
2
,
pp. 109-125
Persistent link: https://www.econbiz.de/10011849126
Saved in:
5
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
6
Technological innovation and entrepreneurial co-creation : an analysis of brand identity and virtual brand communities
Benmiled-Cherif, Héla
- In:
Entrepreneurial challenges in the 21st century : …
,
(pp. 251-263)
.
2016
Persistent link: https://www.econbiz.de/10011430590
Saved in:
7
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
8
Brand identity and virtual brand community for the success of co-creation
Benmiled-Cherif, Héla
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 222-236
Persistent link: https://www.econbiz.de/10011610708
Saved in:
9
Impact of social CRM capabilities on firm performance : examining the mediating role of co-created customer experience
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
;
Goyal, …
- In:
International journal of information systems in the …
8
(
2016
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584132
Saved in:
10
The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia
Benmiled-Cherif, Héla
;
Kaufmann, Hans Rüdiger
; …
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 285-299
Persistent link: https://www.econbiz.de/10011573426
Saved in:
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