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Benoît-Moreau, Florence
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How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication.
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Parguel, …
-
Université Paris-Dauphine
-
2011
Of the many ethical
corporate
marketing
practices, many firms use corporate social responsibility (CSR) communication …
Persistent link: https://www.econbiz.de/10009197209
Saved in:
2
How Sustainability Ratings Might Deter "Greenwashing": A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
-
HAL
-
2011
Of the many ethical
corporate
marketing
practices, many firms use corporate social responsibility (CSR) communication …
Persistent link: https://www.econbiz.de/10008833317
Saved in:
3
How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication
Larceneux, Fabrice
;
Benoît-Moreau, Florence
;
Parguel, …
-
Université Paris-Dauphine (Paris IX)
-
2011
Of the many ethical
corporate
marketing
practices, many firms use corporate social responsibility (CSR) communication …
Persistent link: https://www.econbiz.de/10011074443
Saved in:
4
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Parguel, Béatrice
;
Benoît-Moreau, Florence
; …
- In:
Journal of Business Ethics
102
(
2011
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009327625
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