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~person:"Benson, Susan"
~person:"Faulkner, Margaret"
~subject:"Market research"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of market research : JMRS ; the journal of the Market Research Society
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A new tool for pre-testing direct mail
Faulkner, Margaret
;
Kennedy, Rachel
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 469-490
Persistent link: https://www.econbiz.de/10003746164
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