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~person:"Benson-Rea, Maureen"
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Benson-Rea, Maureen
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Industrial marketing management : the international journal for industrial and high-tech firms
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Market niches as dynamic, co-created resource domains
Odlin, Denis
;
Benson-Rea, Maureen
- In:
Industrial marketing management : the international …
95
(
2021
),
pp. 29-40
Persistent link: https://www.econbiz.de/10012588295
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