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~person:"Bentele, Günter"
~subject:"Advertising"
~subject:"Germany"
~type_genre:"Aufsatz im Buch"
~type_genre:"Konferenzschrift"
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Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
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Intereffikationsmodell
Bentele, Günter
- In:
Handbuch der Public Relations : wissenschaftliche …
,
(pp. 209-222)
.
2008
Persistent link: https://www.econbiz.de/10003584714
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