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~person:"Berekoven, Ludwig"
~person:"Holzmüller, Hartmut H."
~person:"Zaltman, Gerald"
~subject:"Advertising effects"
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Advertising effects
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Berekoven, Ludwig
Holzmüller, Hartmut H.
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Seeing the voice of the consumer : metaphor-based advertising research
Zaltman, Gerald
;
Coulter, Robin Higie
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2009
Persistent link: https://www.econbiz.de/10003793919
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
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1995
Persistent link: https://www.econbiz.de/10000543182
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