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~person:"Berekoven, Ludwig"
~person:"Holzmüller, Hartmut H."
~person:"Zaltman, Gerald"
~subject:"Internationale Marktforschung"
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Internationale Marktforschung
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Berekoven, Ludwig
Holzmüller, Hartmut H.
Zaltman, Gerald
Sarstedt, Marko
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Czinkota, Michael R.
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Betriebswirtschaftliche Abhandlungen
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New developments and approaches in consumer behavior research
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Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10000543182
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2
Assessing measurement equivalence in cross-national consumer behaviour research : principles, relevance and application issues
Sinkovics, Rudolf R.
- In:
New developments and approaches in consumer behavior …
,
(pp. 269-288)
.
1998
Persistent link: https://www.econbiz.de/10001299788
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3
Konzeptionelle und methodische Probleme in der interkulturellen Management- und Marketingforschung
Holzmüller, Hartmut H.
-
1995
Persistent link: https://www.econbiz.de/10004571342
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