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~person:"Berenguer Contrí, Gloria"
~person:"Pike, Steven D."
~person:"Roy, Sanjit"
~subject:"B-to-B-Marketing"
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B-to-B-Marketing
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Berenguer Contrí, Gloria
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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The role of retail equity, value and relational benefits in building B2B relationships in retailing
Gil Saura, Irene
;
Ruiz-Molina, M. Eugenia
;
Berenguer …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 253-286
Persistent link: https://www.econbiz.de/10012312405
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