//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Berg, Gerald Carl"
~type_genre:"Aufsatz im Buch"
~type_genre:"Hochschulschrift"
~type_genre:"Magazin"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirtschaft"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising industry
1
USA
1
United States
1
Werbewirtschaft
1
Werbung
1
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Aufsatz im Buch
Hochschulschrift
Magazin
Thesis
1
Language
All
English
1
Author
All
Berg, Gerald Carl
King, Stephen
10
Crawford, Robert
3
Knuth, Ingo
3
Schwarzkopf, Stefan
3
Sinclair, John
3
Averdung, Axel
2
Brennan, Linda
2
Hackley, Christopher E.
2
Klein, Oliver
2
Koslow, Scott
2
Landwehr, Rainer
2
MacRury, Iain
2
McBride, Michael H.
2
Nyren, Chuck
2
Thiel, Joachim
2
Ziegler, Fabian
2
Ahlers, Grit Mareike
1
Aktaş, Melike
1
Albers, Andreas
1
Altiok Gürel, Pinar
1
Apel, Juliane
1
Archer, Anne
1
Arroyo-Almaraz, Isidoro
1
Arslanagic-Kalajdzic, Maja
1
Arzaghi, Mohammad
1
Axelsson, Ann-Sofie
1
Ayeni, Olugbenga C.
1
Badran, Aude
1
Bamler, Gunther
1
Bassary, Joseph
1
Beatson, Ronald
1
Becker, Sven H.
1
Bergmann, Nina
1
Berndt, Ernst R.
1
Berndt, Ralph
1
Bilby, Julie
1
Bith-Hong, Ling
1
Blake, Andrew
1
Blumtritt, Jörg
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The incumbency reinforcement theory of advertising and profitability
Berg, Gerald Carl
-
1984
Persistent link: https://www.econbiz.de/10000689840
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->