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~person:"Bergemann, Dirk"
~person:"Dwivedi, Yogesh Kumar"
~person:"Okazaki, Shintaro"
~person:"Wilbur, Kenneth C."
~subject:"Werbung"
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Search: subject_exact:"Web-Marketing"
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Werbung
Internet marketing
81
Online-Marketing
81
Advertising
33
Consumer behaviour
29
Konsumentenverhalten
29
Advertising effects
28
Werbewirkung
28
Social Web
21
Social web
21
Theorie
14
Theory
14
Preismanagement
12
Pricing strategy
12
Electronic Commerce
11
Matching
10
Mobile marketing
10
Brand management
9
Competition
9
E-commerce
9
Markenführung
9
Mobile Marketing
9
Brand
8
Fernsehwerbung
8
Markenartikel
8
Television advertising
8
Viral marketing
8
Virales Marketing
8
Beziehungsmarketing
7
Online retailing
7
Online-Handel
7
Relationship marketing
7
Search engine
7
Suchmaschine
7
Wettbewerb
7
Communication media
6
Digitalisierung
6
Digitization
6
Internet-Auktion
6
Kommunikationsmedien
6
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Language
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English
33
Author
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Bergemann, Dirk
Dwivedi, Yogesh Kumar
Okazaki, Shintaro
Wilbur, Kenneth C.
Jerath, Kinshuk
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Choi, Yung Kyun
7
Fogel, Joshua
7
Ghose, Anindya
7
Johnson, Garrett A.
7
Rozendaal, Esther
7
Voorveld, Hilde
7
Bellman, Steven
6
Calvano, Emilio
6
Cho, Chang-Hoan
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Shin, Woochoel
6
Alleman, James H.
5
Arora, Taanika
5
Athey, Susan
5
Balseiro, Santiago R.
5
Boerman, Sophie C.
5
Campbell, Colin L.
5
Chintagunta, Pradeep K.
5
Dens, Nathalie
5
Fesenmaier, Daniel R.
5
Fridgeirsdottir, Kristin
5
Goldfarb, Avi
5
King, Karen Whitehill
5
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Cowles Foundation discussion paper
4
Journal of marketing
3
The marketing review
3
Cowles Foundation Discussion Paper
2
Discussion papers / CEPR
2
Journal of retailing and consumer services
2
Electronic markets : the international journal on networked business
1
European Advertising Academy
1
Handbook of media economics ; volume 1
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
Psychology & marketing
1
Quantitative marketing and economics : QME
1
SpringerLink / Bücher
1
Technological forecasting & social change : an international journal
1
The Rand journal of economics
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ECONIS (ZBW)
33
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33
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1
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317571
Saved in:
2
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nicholas
-
2023
Persistent link: https://www.econbiz.de/10014317631
Saved in:
3
Data, competition, and digital platforms
Bergemann, Dirk
;
Bonatti, Alessandro
-
2022
Persistent link: https://www.econbiz.de/10013464241
Saved in:
4
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
5
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
6
Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
7
5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
Saved in:
8
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
9
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
10
Inefficiencies in digital advertising markets
Gordon, Brett R.
;
Jerath, Kinshuk
;
Katona, Zsolt
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 7-25
Persistent link: https://www.econbiz.de/10012391401
Saved in:
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