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Bergen, Mark E.
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How to Fight a Price War - If you find yourself fighting a price war, you'll need to understand how it started in order to respond effectively. Often the best counterattack does no...
Rao, Akshay R.
;
Bergen, Mark E.
;
Davis, Scott
- In:
Harvard business review : HBR
78
(
2000
)
2
,
pp. 107-117
Persistent link: https://www.econbiz.de/10005960831
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