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~person:"Berger, Jonah"
~person:"Septianto, Felix"
~subject:"Advertising"
~type:"article"
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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