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~person:"Berger, Jonah"
~person:"Septianto, Felix"
~subject:"Fundraising"
~type:"article"
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Berger, Jonah
Septianto, Felix
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The role of implicit theories in motivating donations in response to threat-based awe
Septianto, Felix
;
Seo, Yuri
;
Paramita, Widya
- In:
Journal of public policy & marketing
41
(
2022
)
1
,
pp. 72-88
Persistent link: https://www.econbiz.de/10012703056
Saved in:
2
Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
3
The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix
;
Tjiptono, Fandy
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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