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~person:"Berger, Jonah"
~subject:"Ansteckungseffekt"
~subject:"Kommunikation"
~subject:"Markenimage"
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Ansteckungseffekt
Kommunikation
Markenimage
Social behaviour
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Soziales Verhalten
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Consumer behaviour
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Konsumentenverhalten
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Manipulation
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Personality psychology
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Persönlichkeitspsychologie
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1999-2008
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Altruism
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Altruismus
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Brand image
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Soziales Netzwerk
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Berger, Jonah
Ellingsen, Tore
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Goeschl, Timo
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Johannesson, Magnus
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Kocher, Martin
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Lilja, Jannie
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Lohse, Tim
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Olekalns, Mara
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Damme, Eric E. C. van
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Dwenger, Nadja
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Erbacher, Christian
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Erdem, Tülin
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Gino, Francesca
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Hu, Allen
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Johnson, Eric J.
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Keane, Michael P.
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Ma, Song
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Munter, Mary
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Ohly, Sandra
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
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2
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
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2010
Persistent link: https://www.econbiz.de/10009377074
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3
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
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