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~person:"Berger, Jonah"
~subject:"Book trade"
~subject:"Buch"
~subject:"E-commerce"
~subject:"Marketing"
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Berger, Jonah
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
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