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~person:"Berger, Jonah"
~subject:"Consumer behaviour"
~subject:"Estimation"
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Search: subject_exact:"Identität einer Person"
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Berger, Jonah
Cobb-Clark, Deborah A.
16
Schildberg-Hörisch, Hannah
15
Wagner, Joachim
13
Delia, Elizabeth B.
12
Belk, Russell W.
10
Caliendo, Marco
10
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9
Anger, Silke
8
Dahmann, Sarah Christina
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8
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8
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7
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7
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7
Pinger, Pia
7
Rapallini, Chiara
7
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7
Thompson, Craig J.
7
Dholakia, Utpal M.
6
Fritsch, Michael
6
Hogg, Margaret K.
6
Katz, Matthew
6
Mendolia, Silvia
6
Piatek, Rémi
6
Proto, Eugenio
6
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6
Reuß, Karsten
6
Rustichini, Aldo
6
Shrum, L. J.
6
Siddiqui, Danish Ahmed
6
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6
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6
Walker, Ian
6
Bettman, James R.
5
Boppart, Timo
5
Brown, Sarah
5
Dahmann, Sarah C.
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Working papers / Wharton School, University of Pennsylvania / Marketing
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
MSI reports : working paper series
1
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ECONIS (ZBW)
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
2
How self-control shapes the meaning of choice
Sela, Aner
;
Berger, Jonah
;
Kim, Joshua
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 724-737
Persistent link: https://www.econbiz.de/10011780538
Saved in:
3
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
-
2011
Persistent link: https://www.econbiz.de/10009376785
Saved in:
4
Escaping the crosshairs : reactance to identity marketing
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
-
2010
Persistent link: https://www.econbiz.de/10009377076
Saved in:
5
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
Saved in:
6
Identity signaling with social capital : a model of symbolic consumption
Berger, Jonah
;
Ho, Benjamin
;
Joshi, Yogesh V.
- In:
MSI reports : working paper series
(
2011
)
1
,
pp. 211-256
Persistent link: https://www.econbiz.de/10009383319
Saved in:
7
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
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