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~person:"Berger, Jonah"
~subject:"Fundraising"
~subject:"Kommunikation"
~subject:"Soziales Netzwerk"
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Berger, Jonah
Jackson, Matthew O.
6
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Penny for your preferences : leveraging self-expression to encourage small prosocial gifts
Rifkin, Jacqueline R.
;
Du, Katherine M.
;
Berger, Jonah
- In:
Journal of marketing
85
(
2021
)
3
,
pp. 204-219
Persistent link: https://www.econbiz.de/10012522232
Saved in:
2
Creating contagious : how social networks and item characteristics combine to drive persistent social epidemics
Stephen, Andrew T.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377074
Saved in:
3
Message splitting : using attention-grabbing material to increase prosocial behavior
Fast, Nathanael J.
;
Berger, Jonah
-
2010
Persistent link: https://www.econbiz.de/10009377077
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