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~person:"Berger, Jonah"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Consumer behaviour
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Decision theory
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Berger, Jonah
Dulleck, Uwe
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Hackl, Franz
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Weiss, Bernhard
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Winter-Ebmer, Rudolf
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Sunstein, Cass R.
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Thaler, Richard H.
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Assenza, Tiziana
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Enke, Margit
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Working papers / Wharton School, University of Pennsylvania / Marketing
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ECONIS (ZBW)
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Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2012
Persistent link: https://www.econbiz.de/10009505614
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Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
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