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Mennicken, Claudia
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Marketing und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hüttner
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Neuprodukt-Marketing : eine phasenintegrierendes und methodengestütztes Konzept
Balderjahn, Ingo
;
Mennicken, Claudia
;
Berger, Markus
; …
- In:
Marketing und Marktforschung : Entwicklungen, …
,
(pp. 299-317)
.
1996
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