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~person:"Berger, Paul D."
~subject:"Business-to-business marketing"
~subject:"Social web"
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Berger, Paul D.
Keränen, Joona
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
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Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
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2
A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
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