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Bergey, Paul K.
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Message framing and individual traits in adopting innovative, sustainable products (ISPs) : evidence from biofuel adoption
Moon, Sangkil
;
Bergey, Paul K.
;
Bove, Liliana L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3553-3560
Persistent link: https://www.econbiz.de/10011515146
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