//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Bergkvist, Lars"
~person:"Jäger, Tilmann"
~person:"Langer, Alexandra"
~person:"Lennerts, Silke"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Eisend, Martin"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Consumer behaviour
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Beziehungsmarketing
2
Relationship marketing
2
Advertising
1
Advertising effects
1
Automotive industry
1
B-to-B-Marketing
1
Brand
1
Brand equity
1
Brand image
1
Brand loyalty
1
Brand management
1
Business-to-business marketing
1
Cognition
1
Customer satisfaction
1
Definition
1
Eco-label
1
Green marketing
1
Humor
1
Innovation
1
Involvement
1
Kfz-Industrie
1
Knowledge accumulation
1
Kognition
1
Kundenzufriedenheit
1
Lieferantenmanagement
1
Markenartikel
1
Markenführung
1
Markentreue
1
Market orientation
1
Market research
1
Marketing
1
Marketing research
1
Marktforschung
1
Need for cognition
1
Operationalization
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
2
German
1
Author
All
Bergkvist, Lars
Jäger, Tilmann
Langer, Alexandra
Lennerts, Silke
Eisend, Martin
42
Hermann, Erik
3
Hudders, Liselot
3
Rosengren, Sara
3
Rößner, Anna
3
Schuchert-Güler, Pakize
3
Apaolaza, Vanessa
2
Cauberghe, Verolien
2
Hartmann, Patrick
2
Kuß, Alfred
2
Mandler, Timo
2
Möller, Jana
2
Pick, Doreén
2
Tarrahi, Farid
2
Arslanagic-Kalajdzic, Maja
1
Bartsch, Fabian
1
Biswas, Dipayan
1
Borges, Adilson
1
Dahlén, Micael
1
Davvetas, Vasileios
1
De Meulenaer, Sarah
1
Dens, Nathalie
1
Desveaud, Kathleen
1
Diamantopoulos, Adamantios
1
Fell, Anja
1
Grewal, Dhruv
1
Gvili, Yaniv
1
Jochims, Bruna
1
Karpinska-Krakowiak, Malgorzata
1
Kämmerer, Maren
1
López, Cristina M.
1
Lütters, Holger
1
Niewiadomska, Dominika
1
Okazaki, Shintaro
1
Pelsmacker, Patrick de
1
Plangger, Kirk
1
Pol, Gratiana
1
more ...
less ...
Published in...
All
Journal of current issues and research in advertising : JCIRA
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The dynamic nature of marketing constructs
Bergkvist, Lars
;
Eisend, Martin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 521-541
Persistent link: https://www.econbiz.de/10012548064
Saved in:
2
Effects of fear-arousing and humorous appeals in social marketing advertising : the moderating role of prior attitude toward the advertised behavior
Jäger, Tilmann
;
Eisend, Martin
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 125-134
Persistent link: https://www.econbiz.de/10009770258
Saved in:
3
Zu viel des Guten? : zum Einfluss der Anzahl von Ökolabels auf die Konsumentenverwirrtheit
Langer, Alexandra
;
Eisend, Martin
;
Kuß, Alfred
- In:
Marketing : ZFP ; journal of research and management
30
(
2008
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003644625
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->