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~person:"Bergman, Mats A."
~person:"Costa-Font, Joan"
~person:"Dutta, Shantanu"
~subject:"Markenartikel"
~type:"article"
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Bergman, Mats A.
Costa-Font, Joan
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
The Swedish pharmaceuticals market : essays on entry, competition and antibiotic resistance
1
The journal of industrial economics
1
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ECONIS (ZBW)
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1
Can branded drugs benefit from generic entry? : the role of detailing and price in switching to non-bioequivalent molecules
Gonzalez, Jorge
;
Sismeiro, Catarina
;
Dutta, Shantanu
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 247-260
Persistent link: https://www.econbiz.de/10003793502
Saved in:
2
The relative importance of actual and potential competition : empirical evidence from the
pharmaceuticals
market
Bergman, Mats A.
;
Rudholm, Niklas
- In:
The journal of industrial economics
51
(
2003
)
4
,
pp. 455-467
Persistent link: https://www.econbiz.de/10001857280
Saved in:
3
A note on actual and potential competition in the Swedish
pharmaceuticals
market
Bergman, Mats A.
;
Rudholm, Niklas
- In:
The Swedish pharmaceuticals market : essays on entry, …
,
(pp. 1-10)
.
2001
Persistent link: https://www.econbiz.de/10001573288
Saved in:
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