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~person:"Berking, Ines"
~person:"Büschken, Joachim"
~subject:"Germany"
~type_genre:"Non-commercial literature"
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Berking, Ines
Büschken, Joachim
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Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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Schriftenreihe Marketing, Management
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ECONIS (ZBW)
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Determinants of brand advertising inefficiency : evidence from the German car market
Büschken, Joachim
-
2003
Persistent link: https://www.econbiz.de/10001740955
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Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
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