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~person:"Berman, Barry"
~person:"Luo, Meiling"
~subject:"Mobile business"
~subject:"Mobile phone"
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Mobile business
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Loyalty program
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Berman, Barry
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Business horizons
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Journal of retailing and consumer services
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Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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2
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
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