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~person:"Bernard, Gilles"
~person:"Coelho, Alfredo Manuel de Jesus Oliveira"
~person:"Kravets, Olga"
~source:"econis"
~subject:"Branchenentwicklung"
~subject:"brand materiality"
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Branchenentwicklung
brand materiality
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Bernard, Gilles
Coelho, Alfredo Manuel de Jesus Oliveira
Kravets, Olga
Bašelutskov, Pavel Petrovič
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Castillo Girón, Víctor Manuel
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Marchand, Carlos
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Skokov, Roman Jurʹevič
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Economie, filières et marchés agroalimentaires
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
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Russia’s "pure spirit" : vodka branding and its politics
Kravets, Olga
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
4
,
pp. 361-376
Persistent link: https://www.econbiz.de/10009692963
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2
Les firmes transnationales des alcools au Mexique : rétrospective et enjeux dans l'industrie de la tequila
Coelho, Alfredo Manuel de Jesus Oliveira
;
Castillo …
- In:
Economie, filières et marchés agroalimentaires
,
(pp. 705-716)
.
2006
Persistent link: https://www.econbiz.de/10003379241
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