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~person:"Berndt, Ralph"
~person:"Pepels, Werner"
~person:"Smith, N. Craig"
~person:"Wiedmann, Klaus-Peter"
~subject:"Marketingmanagement"
~type_genre:"Arbeitspapier"
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Berndt, Ralph
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ECONIS (ZBW)
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1
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
2
Marketing’s consequences : stakeholder marketing and supply chain CSR issues
Smith, N. Craig
;
Palazzo, Guido
;
Bhattacharya, C. B.
-
2010
Persistent link: https://www.econbiz.de/10008807568
Saved in:
3
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
4
Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
Saved in:
5
'Hidden persuaders' : defaults and consumer welfare
Smith, N. Craig
(
contributor
); …
-
2007
Ethics Era,” Sloan
Management
Review, 36 (Summer), 85-97. Smith, N. Craig and Elizabeth Cooper-Martin (1997), “Ethics and …
Persistent link: https://www.econbiz.de/10003470311
Saved in:
6
Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter
-
1988
Persistent link: https://www.econbiz.de/10000083884
Saved in:
7
Risikokommunikation als Problemfeld des strategischen Marketing : theoretische Grundlagen, Gestaltungsperspektiven und Fallstudien
Ries, Klaus W.
;
Wiedmann, Klaus-Peter
-
1991
Persistent link: https://www.econbiz.de/10013416556
Saved in:
8
Verkaufsförderung : Versuch einer Systematisierung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10013378125
Saved in:
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