Berrone, Pascual; Gelabert, Liliana; Fosfuri, Andrea - IESE Business School, Universidad de Navarra - 2009
the impact of both environmental symbolic polices (participation in voluntary environmental programs, green trademarks … (environmental patents and pollution prevention practices) on environmental legitimacy. We show that 1) symbolic actions have a … weaker positive effect on legitimacy than substantive actions; 2) that the impact of symbolic actions is greater when they …