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~person:"Berthold, Jörg"
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Die Erfolgswirksamkeit von Push- und Pullstrategien in Konsumgütermärkten : eine simulationsgestützte Untersuchung langfristiger Gewinnkonsequenzen
Berthold, Jörg
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1998
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Als. Ms. gedr
Persistent link: https://www.econbiz.de/10000982872
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