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~person:"Berthon, Pierre"
~person:"Gunz, Alexander"
~person:"Piacentini, Maria"
~person:"Zawadzka, Anna Maria"
~subject:"Market research"
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Berthon, Pierre
Gunz, Alexander
Piacentini, Maria
Zawadzka, Anna Maria
Nairn, Agnès
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International journal of market research : JMRS ; the journal of the Market Research Society
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Learning from giants : exploring, classifying and analysing existing knowledge on market research
Nairn, Agnès
;
Berthon, Pierre
;
Money, Arthur
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
2
,
pp. 257-274
Persistent link: https://www.econbiz.de/10003436748
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