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~person:"Bertini, Marco"
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Bertini, Marco
Kotler, Philip
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Can friction improve your customers' experiences
Bertini, Marco
;
Aparicio, Diego
;
Aydinli, Aylin
- In:
MIT sloan management review
65
(
2024
)
2
,
pp. 42-47
Persistent link: https://www.econbiz.de/10014455528
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2
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
3
Ist es Zeit für eine Markenstrategie?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 86-90
Persistent link: https://www.econbiz.de/10009234050
Saved in:
4
Price as a stimulus to thank : the case for willful overpricing
Wathieu, Luc
;
Bertini, Marco
-
2005
Persistent link: https://www.econbiz.de/10003377679
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