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~person:"Bertoni, Marco"
~person:"Fletcher-Brown, Judith"
~subject:"Preventive care"
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breast cancer screening
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framing
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Bertoni, Marco
Fletcher-Brown, Judith
Alagoz, Oguzhan
5
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3
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Promoting
breast
cancer
screening take-ups with zero cost : evidence from an experiment on formatting invitation letters in Italy
Bertoni, Marco
;
Corazzini, Luca
;
Robone, Silvana
-
2019
(restricted or enhanced information) and the framing (gain or loss framing) of the invitation letter to the
breast
cancer
…
Persistent link: https://www.econbiz.de/10011988539
Saved in:
2
Health marketing in an emerging market : the critical role of signaling theory in
breast
cancer
awareness
Fletcher-Brown, Judith
;
Pereira, Vijay
;
Nyadzayo, …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 416-434
Persistent link: https://www.econbiz.de/10011855370
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