Bertschek, Irene; Fryges, Helmut - 2014
Although in its infancy, one promising application of Internet technology for firms is so-called Internet commerce or … electronic commerce. This paper analyses the determinants of B2B (business-to-business) adoption borrowing from the literature on … broad use of B2B e-commerce. An important influence on the use of B2B is the bandwagon effect, implying that firms are more …