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~person:"Besch, Michael"
~person:"Norman, Andrew T."
~subject:"Brand management"
~subject:"Marketing management"
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Besch, Michael
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Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln
1
Journal of business & economics research
1
Regionale Vermarktungssysteme in der Land-, Ernährungs- und Forstwirtschaft : Chancen, Probleme und Bewertung
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ECONIS (ZBW)
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Exploring product fit and brand fit in brand alliances : establishing the role of categorization processes
Norman, Andrew T.
- In:
Journal of business & economics research
15
(
2017
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10011669556
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2
Validating the effects of brand quality on attitude and purchase intention in service-product alliances
Norman, Andrew T.
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10011671807
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3
Regionale Marketing-Konzeption im Agribusiness - theoretischer Ansatz und empirische Ergebnisse
Besch, Michael
;
Hausladen, Helmut
;
Thiedig, Frank
- In:
Regionale Vermarktungssysteme in der Land-, …
,
(pp. 38-54)
.
2000
Persistent link: https://www.econbiz.de/10001498294
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4
Regionales Marketing im Agribusiness: Erfolgspotentiale und Problemfelder dargestellt an lokalen Kooperationsprojekten des regionalen Agrarmarketings
Hausladen, Helmut
- In:
Innovative Konzepte für das Marketing von …
,
(pp. 7-50)
.
1999
Persistent link: https://www.econbiz.de/10001427258
Saved in:
5
Regionale Marketingkonzepte auf einzelbetrieblicher und kooperativer Basis
Besch, Michael
-
1997
Persistent link: https://www.econbiz.de/10001321811
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