//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Besharat, Ali"
~person:"Cheng, Zhao-Hong"
~person:"King, Stephen"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbetest"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Advertising effects
13
Werbewirkung
13
Advertising planning
7
Werbeplanung
7
Advertising industry
6
Werbewirtschaft
6
Advertising
5
Brand
5
Markenartikel
5
Marketingmanagement
5
Werbung
5
Consumer behaviour
3
Konsumentenverhalten
3
Cause-Related Marketing
2
Cause-related marketing
2
Betriebliche Budgetierung
1
Beziehungsmarketing
1
Brand management
1
CRM activities
1
Cause-related marketing (CRM)
1
Computerspiel
1
Consumer skepticism toward advertising
1
Corporate budgeting
1
Creativity
1
Decision theory
1
Decision-making procedure
1
Emotion
1
Entscheidungstheorie
1
Entscheidungsverfahren
1
Gender
1
Innovation
1
Kreativität
1
Markenführung
1
Market research
1
Marktforschung
1
Mindset
1
Relationship marketing
1
Shopping orientation
1
Video game
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Language
All
English
5
Author
All
Besharat, Ali
Cheng, Zhao-Hong
King, Stephen
Esch, Franz-Rudolf
9
Fuchs, Wolfgang
7
Unger, Fritz
7
Chandon, Pierre
6
Jain, Amit
5
Malik, Garima
5
Pauwels, Koen
5
Ceyp, Michael
4
Gijsenberg, Maarten J.
4
Pelsmacker, Patrick de
4
Bae, Mikyeung
3
Bauer, Hans H.
3
Chang, Chun-Tuan
3
Dens, Nathalie
3
Gierl, Heribert
3
Küster-Rohde, Franziska
3
Schnoor, Anje
3
Srinivasan, Shuba
3
Srivastava, R. K.
3
Wansink, Brian
3
Albers, Sönke
2
Aleksandrovs, Leonids
2
Bahreinizad, Manizheh
2
Bischopinck, Yvonne von
2
Bruhn, Manfred
2
Busch, Oliver
2
Bušljeta Banks, Ivana
2
Ceyp, Michael H.
2
Chintagunta, Pradeep K.
2
Chung, Doug J.
2
Cornwell, T. Bettina
2
Davies, Fiona
2
Dekimpe, M. G.
2
Dekimpe, Marnik G.
2
Dhar, Sanjay K.
2
Drengner, Jan
2
Du Plessis, Erik
2
Du, Rex Yuxing
2
more ...
less ...
Published in...
All
A master class in brand planning : the timeless works of Stephen King
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of marketing theory and practice
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
2
Tugging on heartstrings : shopping orientation, mindset, and consumer responses to cause-related marketing
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
- In:
Journal of business ethics : JOBE
127
(
2015
)
2
,
pp. 337-350
Persistent link: https://www.econbiz.de/10010493871
Saved in:
3
Examining how self-regulation determines choice-processing strategies and motivations underlying attraction effect
Besharat, Ali
;
Varki, Sajeev
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 421-435
Persistent link: https://www.econbiz.de/10010510250
Saved in:
4
Contextual and competitive interference : inhibition or facilitation?
Kumar, Anand
;
Besharat, Ali
;
Lindsey, Charles
; …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 228-243
Persistent link: https://www.econbiz.de/10010408869
Saved in:
5
Improving advertising decisions
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 73-86)
.
2007
Persistent link: https://www.econbiz.de/10003578204
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->