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~person:"Besmer, Hans-Joerg"
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Besmer, Hans-Joerg
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European marketing research review
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Test marketing renewed in the test : The typical part of a specific form of experimental market research
Besmer, Hans-Joerg
- In:
European marketing research review
1
(
1966
)
2
,
pp. 56-60
Persistent link: https://www.econbiz.de/10003491660
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