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~person:"Bessau, Hubertus"
~subject:"Internet"
~subject:"Relationship marketing"
~type_genre:"Book section"
~type_genre:"Forschungsbericht"
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Fans statt Kunden - authentische Emotionalisierung bei mymuesli
Bessau, Hubertus
;
Wittrock, Max
- In:
Erfolgsfaktor Emotionalisierung : wie Unternehmen die …
,
(pp. 73-86)
.
2010
Persistent link: https://www.econbiz.de/10008773260
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