Bettiol, Marco; Maria, Eleonora Di; Grandinetti, Roberto - DRUID, Copenhagen Business School, Department of … - 2013
domain of Knowledge-Intensive Business Services (KIBS). Literature on KIBS has stressed the high level of service … customization KIBS can offer to their business customers, within a collaborative and interactive framework for innovation. However …, scholars dedicated little attention on how KIBS develop their service offering and whether the customization is the only …